Model Real People TLD Economics

.People

TLD Calculator

Analyze revenue projections, break-even analysis, and growth modeling for personal identity TLDs with comprehensive financial modeling

What are People TLDs

People TLDs are personalized top-level domains created for VIPs, celebrities, high-net-worth individuals, artists, musicians, actors, athletes, influencers, and prominent families. These exclusive TLDs carry personal names, stage names, or family brands (such as .stirling, .rockefeller, .monroe, .fitzgerald, or .carnegie) providing verified digital identity, fan engagement platforms, and trademark protection for personal brands. Unlike corporate brand TLDs, People TLDs focus on individual identity, reputation management, and direct connections between public figures and their audiences while offering complete control over their online persona.

Personal Brand & Identity Value

People TLDs deliver powerful personal branding benefits including trademark protection against cybersquatters, verified authenticity badges, direct fan-to-celebrity engagement channels, and monetization opportunities through premium second-level domains. For entertainers, artists, and influencers, these TLDs create memorable call-to-action destinations (visit.johnson) that build audience loyalty and professional credibility. Family offices and trusts utilize People TLDs for private wealth management, estate planning digital presence, and legacy preservation. This calculator models the ROI of personal TLD ownership through reputation value, fan engagement metrics, merchandise revenue enhancement, and fraud prevention savings.

Cost Structure

Standard .Generic TLD application costs and ongoing registry operational fees

Application/Delegation Costs

From $345,000

Includes $227,800 ICANN application fee + preparation/setup; paid as per payment schedule

Ongoing Annual Costs

From $64,800

Includes $25,800 ICANN registry fee + operations; applies ~2% annual increase over projection term

Your TLD

Enter the top-level domain you want to analyze

.

What is the domain extension (TLD) that you're interested in? (e.g., .com, .org, .xyz, .net, .info, .site, .tech, .app, .dev, .online, .store etc.). Supports internationalized TLDs (IDNs) like .бел, .قطر, .հայ, .இந்தியா.

upload_file Import

Have you saved a previous TLD analysis? You can import it here to continue where you left off. Import your saved CSV file to restore all your previous calculations and projections.

Strategy Presets

Quick-start configuration templates for common brand TLD implementation strategies and security approaches

Marketing budgets are calculated based on the Standard strategy. Higher security investment reduces marketing requirements.

Operational budgets include internal setup, ongoing operations, and security infrastructure. Higher security increases operational costs.

Security strategy affects DNSSEC, phishing protection, DNS firewall, and brand protection. Higher security increases operational costs but reduces marketing needs and boosts brand protection value.

Value projections are calculated based on the Standard strategy. Higher security investment can justify more ambitious value projections.

Business Value Analysis

Enter the strategic benefits and value drivers for your brand TLD

$ /year

Legal protection against domain squatting and brand infringement

$ /year

Reduced phishing and counterfeit activities

$ /year

Consolidated domain management savings

$ /year

Enhanced brand recognition and marketing effectiveness

$ /year

Increased customer trust and conversion rates

$ /year

Market differentiation and competitive positioning

$ /year

Internal efficiency from unified systems and single sign-on

$ /year

Direct navigation reduces paid search and advertising costs

$ /year

Premium brand association increases overall brand value

Brand Value Growth Projections

Configure annual growth rates for brand value components to model increasing strategic impact over time

%

Expected annual growth in brand protection value

%

Expected annual growth in fraud reduction value

%

Expected annual growth in domain management savings

%

Expected annual growth in marketing effectiveness

%

Expected annual growth in customer trust premium

%

Expected annual growth in competitive positioning value

%

Expected annual growth in employee efficiency gains

%

Expected annual growth in customer acquisition cost savings

%

Expected annual growth in brand equity appreciation

Standard Settings

Configure basic calculation parameters and display options for your brand TLD analysis

years

Number of years to project brand value outcomes

years

Years to amortize application costs (0 = apply all pre-launch)

$

Initial brand awareness and promotional expenses

$

Annual ongoing brand building and promotional expenses

$

Initial setup and operational costs for launch year

$

Annual internal operational and management costs

Advanced Settings

Configure additional cost factors, inflation rates, and scaling adjustments for your projections

Configure value-added services. One-time addon is a fixed Year 1 cost. Annual addon is a fixed yearly cost. Both are added to total operating costs.

$

Fixed one-time cost applied in Year 1 only (legal, consulting, integration, licensing fees, etc.)

$

Fixed annual service cost (monitoring, reporting, support, platform licensing, etc.)

Controls economic factors. Cost inflation increases operational costs annually. Registry scaling reduces costs through efficiency gains as operations scale.

%

Annual inflation rate applied to operational costs (marketing, operations, services)

%

Annual efficiency gain that reduces costs as operations scale (cumulative effect)

Individual standalone parameters for advanced modeling. Each parameter works independently and can be mixed with group settings for complex scenarios (affects both domain types).

%

Additive growth bonus (100% → 67% → 33% over years 1-3)

%

Annual percentage improvement to registration rate (compounds annually, trends toward 0%)

%

Percentage of organization migrated to .brand domains annually (value ramps up with adoption)

%/year

Annual growth in customer awareness and trust of .brand domain (builds over time with marketing)

%

Additional costs from higher TLD usage & requirements

%

Growth rate boost from enhanced security trust (phishing protection accelerates brand adoption)

Analysis Summary

View your financial projections including break-even analysis, ROI, and profitability metrics

Amortized Cost/Year

No amortization
Application cost divided by 0 years

Brand Value Break-even

Year 4
2 years faster

Net Benefit

$170,700
+8.7% YoY

Brand Return

156%
Investment returns 2.6× cost

Financial Projections

Detailed year-by-year financial projections showing revenue, costs, and cumulative performance. Earliest expected TLD Active (delegation) date ~2028

Year Brand Value Total Costs Net Benefit Cumulative
Calculating your financial projections...

Understanding Your Projections

assessment Financial Metrics
Positive Benefit/Cumulative
Negative Benefit/Cumulative
Amortized Application Costs
trending_up Brand Value Metrics
Negative Growth (<1.00x)
No Growth (1.00x)
Low Growth (1.01-1.04x)
Medium Growth (1.05-1.09x)
High Growth (>1.10x)
flag Special Indicators
Break-even Year
Totals Row

Calculation Explanations

Comprehensive breakdown of all calculation methodologies, formulas, and assumptions used to generate your TLD financial projections and performance metrics

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Strategy Presets

Marketing Strategy

Purpose: Configures marketing investment levels for brand launch and ongoing promotion
Minimal (10%): Lean approach, minimal brand awareness investment
Basic (25%): Entry-level marketing for cost-conscious implementations
Standard (100%): Balanced marketing approach (default)
Aggressive (250%): High-growth marketing for rapid brand adoption
Comprehensive (500%): Maximum market penetration strategy
Enterprise (2000%): Global brand dominance campaigns
Impact: Affects launchMarketingCost and ongoingMarketingCost inputs. Higher security reduces marketing requirements.

Operational Strategy

Purpose: Sets internal operations and infrastructure investment levels
Minimal (10%): Bare-bones operations, essential infrastructure only
Basic (25%): Foundational operations with limited support
Standard (100%): Full operational capability (default)
Enhanced (250%): Premium operations with advanced features
Advanced (500%): Enterprise-grade infrastructure and support
Enterprise (2000%): Global operations with 24/7 support
Impact: Affects launchInternalOperationalCost and internalOperationalCost inputs. Higher security increases operational costs.

Security Strategy

Purpose: Configures DNS security, phishing protection, and brand protection levels
Basic: Standard DNSSEC, basic security measures
Standard: Enhanced protection, improved phishing prevention (default)
Enhanced: Advanced security with active threat monitoring
High: Premium security with comprehensive protection suite
Advanced: Cutting-edge security with AI-driven threat detection
Military-Grade: Maximum security, government-level protection
Impact: Higher security increases operational costs but reduces marketing needs and boosts brand protection value through enhanced trust.

Value Projection Strategy

Purpose: Sets the optimism level for brand value projections
Conservative (50%): Cautious projections, slower value growth
Moderate (75%): Balanced conservative approach
Standard (100%): Realistic value projections (default)
Optimistic (150%): Aggressive value growth assumptions
Aggressive (200%): High-growth value projections
Ambitious (300%): Maximum value growth scenario
Impact: Multiplies all 9 brand value component inputs by the strategy percentage. Higher security investment can justify more ambitious projections.
business_center

Brand Value Components

Annual Brand Value Components

Brand Protection: $50,000 - Counterfeit prevention, brand integrity
Fraud Reduction: $10,000 - Phishing prevention, security savings
Domain Savings: $15,000 - Defensive registrations, typo recovery
Marketing ROI: $20,000 - Campaign effectiveness, conversion lift
Trust Premium: $6,000 - Customer trust, credibility factor
Competitive Advantage: $4,000 - Market differentiation, strategic value
Employee Productivity: $10,000 - Internal efficiency, email consistency
CAC Reduction: $8,000 - Lower acquisition costs, better recall
Brand Equity: $12,000 - Asset value, intangible benefits
Total Year 1: $135,000 (sum of all components, adjusted by Value Strategy)

Growth Rate Modeling

Compound Growth Formula

Year N Value: Component Value × (1 + Growth Rate)^(N-1)
Default Growth Rate: 5% annually for all components
Compounding: Each component grows independently at its own rate
Example: $50,000 Brand Protection × (1.05)^5 = $63,814 in Year 5
settings

Advanced Settings

Addons & Premium Services

Purpose: Additional value-added services beyond basic operations
One-Time Setup Fees: Legal, consulting, integration, licensing (Year 1 only)
Annual Service Fees: Monitoring, reporting, support, platform licensing (every year)
Impact: Added to total operating costs. Toggle with "Addons & Premium Service Pricing" switch.

Cost Inflation & Scaling

Annual Cost Inflation Rate: Increases operational costs annually (default: 3%)
Formula: Internal Operational Cost × (1 + Inflation Rate)^(Year-1)
Registry Scaling Efficiency: Annual efficiency gain reducing costs (default: 0%)
Cumulative Effect: Scaling compounds annually, reducing costs as operations grow
Example: $100,000 cost with 3% inflation = $103,000 in Year 2, $106,090 in Year 3
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Individual Parameters (Advanced Modeling)

Early Growth Rate

Purpose: Accelerates brand value growth in early years
Default: 45% additive bonus
Pattern: Year 1: +45%, Year 2: +30% (67%), Year 3: +15% (33%), Year 4+: 0%
Use Case: Fast initial brand adoption, aggressive launch campaigns

Growth Rate Decay

Purpose: Models slowing growth as market matures
Default: 15% annual decline after year 5
Pattern: Growth rates decline by 15% each year starting Year 6
Example: 5% growth → 4.25% → 3.61% → 3.07% (Years 6-9)

Internal Adoption Rate

Purpose: Models organization-wide migration to .brand domains
Default: 25% annual adoption rate
Formula: Component value × (Adoption Rate / 100)
Use Case: Phased rollout, department-by-department migration

Customer Recognition Growth

Purpose: Models increasing customer awareness of .brand domain
Default: 15% annual growth in recognition
Formula: Compound growth: Recognition × (1.15)^Year
Impact: Higher recognition = greater marketing effectiveness and trust premium

Increased Expenditure Premium

Purpose: Accounts for additional costs with higher TLD usage
Default: 3.5% additional operational costs
Formula: Base Cost × (1 + Premium %)
Use Case: High-volume .brand usage, extensive subdomain delegation

Security Cost Avoidance

Purpose: Growth boost from enhanced phishing protection
Default: 20% growth rate boost
Mechanism: Phishing protection accelerates brand adoption and trust
Impact: Adds to growth rates, especially for Fraud Reduction and Trust Premium components

Standard Settings

Projection Years

Purpose: Analysis timeframe for brand value growth and ROI
Break-even Impact: Longer timelines increase break-even probability
Default: 10 years (comprehensive long-term analysis)
Recommendation: Use 10+ years for full brand value realization

Amortization Years

Purpose: Spread one-time setup costs over multiple years
0 Years: All setup costs in Year 1 (conservative approach)
1+ Years: Distributes $345,000 application cost across period
Formula: $345,000 / Amortization Years = Annual cost
Impact: Longer amortization improves early-year net benefits and break-even timing

Launch Marketing Cost

Purpose: One-time marketing investment at brand launch
Type: Launch campaigns, initial awareness, market entry
Timing: Applied in Year 1 only
Strategy Impact: Multiplied by Marketing Strategy percentage
Default: $0 (customizable based on launch strategy)

Ongoing Marketing Cost

Purpose: Annual marketing spend to maintain brand visibility
Type: Ongoing campaigns, brand awareness, customer acquisition
Frequency: Applied every year
Strategy Impact: Multiplied by Marketing Strategy percentage, reduced by Security Strategy
Default: $0 (customizable based on marketing strategy)

Launch Internal Operational Cost

Purpose: One-time setup cost for internal operations
Type: System setup, training, process implementation
Timing: Applied in Year 1 only
Strategy Impact: Multiplied by Operational Strategy and Security Strategy
Default: $0 (customizable based on implementation scale)

Internal Operational Cost

Purpose: Annual cost to operate brand registry internally
Type: Staff, systems, processes, maintenance
Frequency: Applied every year
Inflation: Adjusted annually by Cost Inflation Rate (default: 3%)
Formula: Base Cost × (1 + Inflation Rate)^(Year-1)
Strategy Impact: Multiplied by Operational Strategy and Security Strategy
Example: $100,000 × 1.03 = $103,000 in Year 2 (with 3% inflation)
calculate

Core Financial Calculations

Annual Brand Value Calculation

Base Formula: Σ (Component Valueᵢ × (1 + Growth Rateᵢ)^(Year-1))
Strategy Multiplier: × Value Strategy Percentage
Components: All 9 brand value components summed
Individual Parameter Impacts:
• Early Growth Rate adds bonus (45% → 30% → 15% → 0%)
• Growth Decay reduces rates after Year 5 (15% annual decline)
• Internal Adoption ramps value gradually (25% annual)
• Customer Recognition boosts value over time (15% annual growth)
• Security Cost Avoidance adds growth boost (20% to fraud/trust components)
Year 1: $135,000 (sum of base values × Value Strategy)

Annual Cost Calculation

Formula: Launch Costs + Ongoing Costs + Advanced Settings Costs
Launch Costs (Year 1 only): Launch Marketing + Launch Internal Operations + One-Time Setup Fees
Ongoing Costs (every year): Ongoing Marketing + Internal Operations + Annual Service Fees
Advanced Costs (if enabled):
• Cost Inflation: Internal Operations × (1 + Inflation Rate)^(Year-1)
• Scaling Factor: Costs × (1 - Scaling Efficiency)^Year
• Increased Expenditure: Additional 3.5% cost premium (if enabled)
Year 1 Costs: $0 (based on your settings and strategies)

Net Benefit Calculation

Formula: Annual Brand Value - Annual Costs
Purpose: Net financial impact for each year
Positive: Brand value exceeds costs (profitable)
Negative: Costs exceed brand value (investment phase)
Year 1: $135,000 - $0 = $135,000

Cumulative Benefit Calculation

Formula: Σ (Net Benefit₁ + Net Benefit₂ + ... + Net Benefitₙ)
Purpose: Running total of all net benefits over time
Break-even: First year where cumulative ≥ 0 (or adjusted for amortization)
Amortization Adjustment: If amortizationYears = 0, subtract $345,000 from cumulative for break-even
Significance: Point where total brand value exceeds total costs
Break-even: Year 1 (based on your projections)

ROI (Return on Investment)

Formula: (Cumulative Brand Value ÷ Cumulative Costs - 1) × 100
Investment Period: Years 1 through break-even year (or full projection period)
Positive ROI: Brand value exceeds all costs incurred
Negative ROI: Costs exceed brand value (not yet profitable)
ROI: ∞% (returns exceed all costs)

Comprehensive Note: The TLD Calculator models the intangible business value of owning and operating a corporate brand TLD. All 9 brand value components are independently projected with compound growth, then summed to calculate total brand value. Strategy Presets (Marketing, Operational, Security, Value) provide quick-start configurations that automatically adjust multiple inputs. Advanced Settings and Individual Parameters enable sophisticated modeling of real-world scenarios. Costs are subtracted from brand value to determine net benefit and break-even timing. The calculator provides real-time updates as you adjust any component value, growth rate, strategy, or advanced parameter.

System Variables & Fees

Comprehensive breakdown of People TLD operational costs, marketing investments, and financial variables that impact your brand value projections and ROI calculations

rocket_launch

Launch Costs (Year 1 Only)

Launch Marketing Cost

Purpose: Initial brand awareness and market entry campaigns
Type: Advertising, PR, launch events, promotional materials
Timing: Applied in Year 1 only
Default: $0 (customizable based on launch strategy)
Impact: Higher launch marketing accelerates initial brand adoption

Launch Internal Operational Cost

Purpose: One-time setup and implementation expenses
Type: System configuration, staff training, process development
Timing: Applied in Year 1 only
Default: $0 (customizable based on implementation scale)
Impact: Proper setup ensures smooth ongoing operations
autorenew

Ongoing Annual Costs

Ongoing Marketing Cost

Purpose: Continuous brand visibility and customer engagement
Type: Digital marketing, content creation, brand campaigns
Frequency: Applied every year
Default: $0 (customizable based on marketing strategy)
Impact: Consistent marketing maintains brand awareness and value

Internal Operational Cost

Purpose: Annual expense to operate brand TLD registry
Type: Staff salaries, software licenses, IT infrastructure, maintenance
Frequency: Applied every year
Inflation: Adjusted annually by Cost Inflation Rate (default: 3%)
Default: $0 (customizable based on operational model)
Year N Formula: Base Cost × (1 + Inflation Rate)^(N-1)
Example: $100,000 × 1.03 = $103,000 in Year 2 (with 3% inflation)
settings

Advanced Settings Costs (Optional)

One-Time Setup Fees

Purpose: Additional professional services beyond basic implementation
Type: Legal fees, consulting services, third-party integration
Timing: Applied in Year 1 only
Default: $0 (optional, add if needed)
Impact: Professional expertise can optimize brand TLD operations

Annual Service Fees

Purpose: Ongoing managed services or support contracts
Type: Managed registry services, consulting retainers, premium support
Frequency: Applied every year
Default: $0 (optional, add if needed)
Impact: Expert support can improve operational efficiency
trending_up

Cost Adjustments

Cost Inflation Rate

Purpose: Accounts for rising operational costs over time
Applies To: Internal Operational Cost only
Default: 3% annually
Formula: Year N Cost = Year 1 Cost × (1 + Inflation Rate)^(N-1)
Example: $50,000 base × (1.03)^5 = $57,964 in Year 5

Registry Scaling Factor

Purpose: Adjusts costs based on registry size and operational scale
Applies To: All cost components
Default: 0% (no scaling adjustment)
Formula: Adjusted Cost = Base Cost × (1 + Scaling Factor)
Use Case: Larger registries may benefit from economies of scale (negative factor) or incur complexity costs (positive factor)
schedule

Cost Amortization

Launch Cost Amortization

Purpose: Spread one-time launch costs over multiple years
Includes: Launch Marketing + Launch Internal Operations + One-Time Setup Fees
0 Years: All launch costs in Year 1 (conservative approach)
1+ Years: Launch costs ÷ Amortization Years (spreads impact)
Example: $100,000 launch cost ÷ 5 years = $20,000 per year
calculate

Total Annual Cost Calculation

Year 1 Total Cost

Formula: Launch Costs + Ongoing Costs + Advanced Costs
Launch Costs: Launch Marketing + Launch Ops + One-Time Fees (or amortized amount)
Ongoing Costs: Ongoing Marketing + Internal Operations
Advanced Costs: Annual Service Fees (if enabled)
Year 1: $0 (launch) + $0 (ongoing) + $0 (advanced) = $0

Year N (N>1) Total Cost

Formula: Amortized Launch Costs + Ongoing Costs + Advanced Costs
Amortized Launch: Same as Year 1 (if amortization > 0) or $0 (if Year 1 only)
Ongoing: Ongoing Marketing + Internal Operations × (1 + Inflation Rate)^(N-1)
Advanced: Annual Service Fees × (1 + Scaling Factor)
Impact: Inflation increases operational costs over time
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Annual Cost Breakdown

Cost Projection Table

Year Launch Costs Ongoing Costs Total Cost
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Cost Transparency & Integration

Calculator Integration

All costs automatically integrate into brand value projections
Net Benefit = Annual Brand Value - Annual Total Cost
Break-even calculated when cumulative benefit exceeds cumulative costs
Real-time updates when any cost input changes
Result: Complete transparency into brand TLD investment returns

Cost Optimization Strategies

Conservative Launch: Minimize Year 1 launch costs for faster break-even
Amortization: Spread launch costs to improve early-year profitability
Operational Efficiency: Lower internal costs directly improve ROI
Inflation Planning: Account for cost increases in long-term projections

Comprehensive Note: The People TLD cost structure focuses on marketing investments and operational expenses rather than ICANN fees or domain-based costs. All costs are fully integrated into brand value projections, providing transparent ROI and break-even analysis. Adjust any cost parameter to see real-time impact on brand value calculations.

Visual Analysis

Interactive charts and graphs for visualizing your TLD performance and break-even analysis

Break-even Analysis

Brand Value Components

Results Overview

Your TLD Analysis

Enter your TLD parameters above to see a comprehensive financial analysis

Financial Analysis

Complete the calculator inputs to receive a detailed analysis of your TLD's financial projections, including revenue streams, cost recovery timeline, and investment returns.

Key Insights

  • Domain growth projections will appear here
  • Profitability analysis will be calculated
  • Investment recommendations will be provided

info Disclaimer: These calculations are for informational purposes only and provide estimates based on the inputs provided. Results may not reflect actual market conditions or business outcomes and should not be considered financial advice. Please consult with qualified professionals before making business decisions.

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